Learn how to price, beautify, and show your home to quickly sell it.

The real estate landscape has shifted since the peak frenzy of 2021-2022. Homes that easily sold "as-is" in the past face a more discerning market today. Houses that need work often struggle to attract buyers, making it harder to close a deal. To succeed in this environment, you need a strategic approach that focuses on these key areas:

1. Price Your Home Right: If you want to compete, you must be competitive. It's crucial to set a price that reflects the market’s current conditions, not what you’d ideally like to get. This is where Good Company Real Estate’s vast experience will save you time and money. We study local market trends and we know values.

2. Make It Beautiful: Ensure the property is move-in ready so buyers don’t need to spend additional funds after the purchase. A home that shows exceptionally well helps pique the prospective buyer’s emotional desire to buy quickly and at a higher price. Take care of minor repairs, remove clutter, and tidy up the outside. First impressions count! That’s why neat, clean homes get snatched up while others sit on the market.

3. Easy Showings: Allow potential buyers to view your property with minimal notice—preferably within one hour. Buyers act on impulse and emotion when making the final decision of which home to purchase. Here are some of our market-proven tips to help you prepare for a showing:

• Check the temperature

• Perform a sniff test

• Turn on all the lights

• Let the sunshine in 

• Play soft, easy-listening music 

• Go next door, for a walk, or take time for yourself

• Bring the pets with you

Gone are the days of quick sales without effort. To stand out, strategic investments in repairs, staging, and pricing are essential. Understanding and catering to the needs of today’s buyers is key to succeeding in this competitive landscape.

This may seem like a lot to take in. Your Good Company Real Estate agent is here to offer you straightforward advice. Our mission is to provide our customers with a 5-star experience that leaves a lasting impression through honest, simple solutions. Reach out to us today at (480) 267-9368 to learn how we can assist you.